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Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.
With the 2016 model year, Apple’s CarPlay and Google’s Android Auto will make smartphone integration available with the touch of a steering wheel button.
Hyundai has begun offering Android Auto on its 2015 Hyundai Sonata, making it the first automaker to implement the software platform that closely matches one running on smartphones.
In a new study highlighting the influence of mobile applications on car buyers, IHS Automotive officials said they expect significant growth in vehicle app integration over the next few years.
In its monthly online survey of U.S. consumers, market research and consulting firm Morpace found that 17% of car shoppers would complete a car-buying transaction from start to finish on their smartphone.
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